About Us

Celine (formerly spelled Céline, stylized in all caps) is a French luxury fashion house founded in 1945 by designer Céline Vipiana. The headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the Hôtel Colbert de Torcy, which has French Historic Monument classification.

Séverine Merle has been the Chief Executive Officer since April 2017. Since January 2018, Hedi Slimane has been the artistic, creative and image director of Celine, having previously served as creative director for Dior Homme and Yves Saint Laurent.

In 1945, Céline Vipiana (1915–1997) and her husband, Richard, created one of the first luxury brands in the industry, Céline, a made-to-measure children's shoe business, and opened a first boutique at 52 rue Malte in Paris. The brand was recognised by its logo, the red elephant created by Raymont Peynet.

In 1960, the brand decided to change its positioning by focusing its business on a ready-to-wear fashion brand for women with a sportswear approach. Henceforth, the brand offered a range of leather goods such as bags, loafers, gloves and clothes. Céline Vipiana remained the designer from 1945 until her retirement in 1988.

In 1964, the launch of the new fragrance "Vent fou" and the new "American Sulky" collection of accessories gained success. The trench coat became the chief product of the house. Prompted by the popularity of leather, Céline opened a leather goods boutique in Florence.

In 1973, Céline redesigned its logo with the intertwined "C" Sulky canvas, linked to the Arc-de-Triomphe, which appeared as a symbol for Parisians. At that time, Céline began its expansion in the world with the opening of various boutiques in Monte Carlo, Geneva, Hong Kong, Lausanne, Toronto and Beverly Hills.

The brand's founders wished to be part of a charitable association, so, Richard Vipiana established the Céline-Pasteur Prize, a sponsor for the American Hospital of Paris in 1973.

The brand operates 178 boutiques worldwide and is distributed through a selective network including the luxury department stores Bergdorf Goodman (New York), Harrods (London), Galeries Lafayette (Paris), and Faradays (Auckland).

For its advertising campaigns, Celine has been working with photographers like Patrick Demarchelier (1998–2001) and Michael Thompson (2001). Its brand ambassadors have included Lisa (2020–2024), Danielle Marsh (since 2024) and V (since 2024)